If you have experience working with or selling generator engines, one of the best career moves you could make is becoming a generator dealer. It will give you the freedom to be your own boss selling what you love. You can sell generators wherever you choose to set up shop. Better yet, there will be no limit to how much money you can make, meaning you could end up generating a hefty profit, especially if you hire an employee or two.
Of course, becoming a generator dealer comes with its own challenges and risks. You will face competition from other generator dealers in your area, and you will be responsible for everything you sell. Manufacturers may require you to buy a certain number of generators or generator parts a month, so you will have to make enough sales if you want to turn a good profit. Being well-informed about what you are getting into and choosing the right generator manufacturer to partner with can drastically increase your chances of success.
If you decide to become a generator dealer, your biggest challenge will be finding new leads. AlltimePower’s program for generator dealers is a great way to kickstart your business. We connect high-quality leads with generator dealers in their area. That means you will get access to new leads you would otherwise not have had for a small monthly fee. In fact, we guarantee 10 new leads each month for each of our clients, and all of our leads are well-informed and ready to make a purchase. Contact us today for more information.
Choosing a generator manufacturer
To become a generator dealer, you’ll first need to choose which generator manufacturer to partner with. Since you likely can’t manufacture generators on your own, you’ll need one of these companies to provide you with generators to sell. There are four major manufacturers we recommend: Generac, Kohler, Briggs & Stratton, and Cummins. Each of these manufacturers has more than 50 years of experience in the market and has thousands of dealers around the world selling their products.
It’s important to invest some time into choosing the right manufacturer for you. Different manufacturers have different programs that offer different benefits and responsibilities to their dealers. For example, one manufacturer may require a higher percentage of your sales profit, but their generators may be higher quality. You’ll want to choose the manufacturer with the plan that will be mostly likely to allow you to thrive. Additionally, you’ll want to take into account the number of dealers a manufacturer already has in your area. If you happen to live in an area where one of the companies has few dealers, you’ll have a better chance of success.
This article provides an overview of each of the four manufacturers we recommend; however, the manufacturers choose to keep the details of their dealer partnership programs private, so you’ll want to contact each of the dealers for more detailed information. Be sure you understand the fine print of each program, especially what you are expected to contribute financially to the manufacturer, before you make your final decision.
How to become a Generac dealer
Generac is the biggest name in the home generator industry. In fact, Generac was responsible for engineering generators affordable for homeowners, as well as the first engine designed exclusively for use in a generator. Besides being the #1 manufacturer of home backup generators, the company also makes portable, industrial, commercial, and RV generators.
Since Generac has a high degree of name recognition, you also may have an easier time selling backup generators than if you chose a different manufacturer. Find out more about becoming a Generac dealer by visiting their website.
How to become a Kohler dealer
Kohler is a private, family-owned business that has been around for a century. They built the first modern-day generators in 1920, and their generators were used by Admiral Richard Byrd and his crew during their famous expedition to the South Pole in 1929. Kohler engines were also used during the construction of the Hoover Dam to power construction lights at night, letting construction on the monumental structure continue 24 hours a day.
Kohler is still a major player in the generator industry today. If you become a Kohler dealer, you could sell their residential, commercial, industrial, portable, or marine generators, as well as generator parts. They already have more than 800 distributors and 10,000 dealers around the world. The company offers three flexible dealer plans. For more information on how to become a Kohler dealer, visit their website or contact them today.
How to become a Briggs & Stratton dealer
Briggs & Stratton is another manufacturer of residential and commercial backup generators. They are the world’s largest producer of small engines and are backed by 110 years of experience. In addition to generators, Briggs & Stratton also produces engines for a variety of residential and commercial purposes. These include pressure washers, lawn mowers, water pumps, and construction equipment.
The company owns a number of well-known brands besides Briggs & Stratton, including Allmand, Ferris, Snapper, Branco, Murray, Victa, Billy Goat, and Simplicity. If you don’t want to limit yourself to selling only generators, Briggs & Stratton may be the perfect manufacturer for you. Find out more about becoming a Briggs & Stratton dealer on their website.
How to become a Cummins Dealer
Cummins is another respected manufacturer that provides engines for use in home and commercial generators, but also in a range of industries, including oil and gas, defense, mining, marine, telecom, and data centers. Since its founding in 1919, Cummins has grown to become an innovative leader of its industry. In 2019, Cummins brought in $23.6 billion in revenue, ranked 128 in the Fortune 500 rankings, and traded on the New York Stock Exchange for more than $180 per share.
Cummins has over 6,000 dealers across 190 countries. They offer a range of benefits for their dealers, including access to technical support, warranty claims submissions, preferred parts pricing, and technical training. As a Cummins dealer, you will also have access to a network of Cummins experts and be listed on their Cummins Parts & Service Locator. For more information on how to become a Cummins dealer, visit their website.
Choosing a location to sell generators
Deciding on a generator manufacturer won’t be the only decision you have to make. You’ll also need to decide where you want to set up shop. If you want to sell in the city you currently live in, the decision will be easy. If you’re open to moving, though, choosing the right city or region might help you increase the number of leads you’re able to find and convert.
The key is to find a city with a lot of potential leads but few pre-existing generator dealers. That will mean you’ll have less competition and a higher chance of success. Generator manufacturers will likely be able to give you information on how many dealers are in a particular city or region. You may also be able to find out this information using dealer locators on manufacturers’ websites. For example, this Generac dealer locator allows users to search for Generac dealers by postal code or city.
To find out demand, you may need to do some market research yourself. As a general rule, demand for home generators tends to be higher in colder regions or in places prone to natural disasters, especially hurricanes. Relocating overseas may also help you find fresh markets and lower taxes, but make sure you understand the regulations of the country before you move. You may also need to charge lower prices in some foreign countries.
How to find your first generator leads
Once you choose a generator dealer and set up shop in the location of your choice, it will be time to find your first leads. The manufacturer may be willing to list your location on their site or even give you some tips to potential leads. You may also want to invest in some advertising and create a website. If you leverage your network, you may be able to find some potential clients among family, friends, or former work colleagues.
The first few leads are usually the most difficult to track down. Once you have sold to a few clients, you may get some positive reviews on your site or some good word of mouth. If you have trouble finding new leads, AlltimePower’s program for generator dealers can help. For a monthly fee of $250, AlltimePower provides dealers with an average of 20 new leads per month. The leads have already seen realistic pricing on generators and have taken steps to find out more information and seek a local dealer. In other words, the leads we provide are usually hot and ready to buy. For more information, contact us today.