Why Generator Installers Should Also Install Home Batteries

Electricians who install and maintain standby generators have a unique skillset. They can sell to customers, fix technically complicated problems, and run a team (whether of 5 or 50) simultaneously. But pulling this off year-round is tough, especially when there are seasonal fluctu in demand, inventory shortages, and employee turnover.

Despite these challenges, a growing opportunity exists for these business owners to get even more revenue from their skill set: home batteries.

Most well-known through brands like the Tesla PowerWall and the LG RESU, home batteries are growing in power and profitability, and more homeowners are asking whether these assets could be best for their backup power needs. This is a great opportunity for generator dealers to grow their businesses by adding this type of asset to the list of what they install and maintain. There are several benefits that these businesses can realize from doing this, including (but definitely not limited to) the following:

Access a Different Market Segment: while there may be some overlap between those interested in batteries and generators, there are also different demographics attracted to batteries. A battery customer may be less sensitive to price and more about environmental sustainability and independence from the grid. They may also have bigger budgets than consumers looking for a generator.

Strong Price Points: although the price for batteries has decreased in recent years, it still is a serious investment for a homeowner. Given the fairly straightforward installation process (more on that below), there is plenty of profit to be gained from having the knowledge and willingness to work on these assets.

Growing Interest in Backup Power: whether because of COVID-19, natural disasters, or the news, consumer interest in all kinds of backup power is growing. This is especially true for batteries. At AlltimePower we have served thousands of customers across 36 states. Some of these individuals know a lot about power, but many are just starting to learn and are eager to know much more. There is tremendous interest in understanding what these assets can do for their homes, and, as they become more accessible to the market, this interest will increase.

Easier Installation and Maintenance: a generator installation can be complicated for many reasons, but batteries (usually) are more straightforward to install. This can reduce the time to install by simplifying any onsite concerns as well as any permitting problems with your local planning department. They are also easier to maintain, so you and your team can get more done by servicing these customers.

Access Larger Deals: a subset of homeowners interested in batteries want to be entirely off the grid and have the budget to do so. Many of these homeowners understand that solar and batteries, while powerful, may not always be able to keep a home independent of the grid, and they are also interested in having generators, propane tanks, etc., to maximize their energy independence. Of course, not all homeowners have this budget, but being able to provide batteries in your mix will make you more attractive to this smaller but very lucrative market.

Potential Commercial and Industrial Applications: in addition to homeowners, large commercial and industrial customers are also exploring batteries for large-scale backup power for their facilities. Being able to service batteries could open up massive projects to your business.

Easy Certification: many of the large battery OEMs are very eager to have qualified electricians become certified as their dealers, and they will make it very easy to do so. For example, LG RESU’s training program involves watching just a few videos which take less than half a day. For a minimal amount of effort, you can access a whole new product line for your business.

You may find that becoming a battery dealer offers even more benefits than these, such as being able to keep your team busier throughout the year through installation and maintenance of another asset class. Learning about a new product and experimenting with it yourself may also be intellectually interesting to you. Whatever your reasoning, given the almost nonexistent cost of starting, there’s no reason you can’t become a battery dealer and grow your business even more.

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